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Local music label True Music to bring new events to Norwich and give young artists studio opportunities

Written by on 26 May 2016

A big thanks to BBConeLook East for this feature tonight on my journey so far & everything that's happening with @truemusic808 & Pirate Studios A big thanks to Mike Liggins for this too. 🙌

Posted by COLL on Monday, 10 August 2020

A local music label – True Music, is set to bring some new events to Norwich along with a great new studio deal for up and coming musicians.

Founded at the start of 2019, True Music is the joint venture of Rutendo Matsika from Earlham, who is also known by his stage name COLL, and his fiancé Amber Winter. The label focuses on hip hop, rap and R&B acts hoping to provide opportunities for urban acts in the city.

Having faced issues with racism since moving to Norwich just over 10 years ago, Matsika wanted to start a project that creates something positive after his battles with mental health and racism. True Music also focuses on ensuring no one else feels alone as he now has a network of other urban artists such as Norwich rappers Cenzy and Julzey J.

Since establishing the label, Rutendo has now secured funding from Arts Council England which will allow him to move into larger venues, such as The Waterfront, The Nick Rayns LCR and Epic Studios, and to invite bigger artists to Norwich whilst supporting other young people to make music in East Anglia.

“Our first event at The Waterfront was meant to be in May but we have had to cancel it due to COVID-19,” explains Rutendo Matsika. “We are now working with The Waterfront to reschedule all our events for the beginning of 2021 if all goes well and it’s safe to do so.”

“We secured the funding towards the end of last year and it was our fourth time of trying as a record label.”

Editorial – Danielle Booden Evening News24 – Read more!